ServiceNow Pricing Guide for 2025

This document is a guide focused on ServiceNow pricing specific to the U.S. market for the year 2025. It outlines the key aspects of ServiceNow licensing, which is sales-assisted and quote-based, indicating that public list prices are not available. The document details how implementation services are priced separately and provides a framework for budgeting by suggesting that teams plan for annual licenses, one-time services, and any annual tooling. It describes the types of users who typically need licenses, including fulfillers, approvers, and requesters, and emphasizes the importance of accurately counting fulfillers as they drive license volumes. Additionally, the guide presents common products licensed first, typical implementation service rates, and illustrative service ranges to assist in financial planning. It also includes considerations for public-sector or regulated environments, advising users to verify authorizations and requirements before budgeting for production rollout.