Total Economic Impact Study of Power BI Pro in Microsoft 365 E5

This document is a Total Economic Impact™ study conducted by Forrester Consulting, commissioned by Microsoft, focusing on the business benefits and cost savings associated with Microsoft Power BI Pro within the Microsoft 365 E5 environment. The study aims to provide a framework for organizations to evaluate the potential return on investment (ROI) from deploying Power BI Pro. It details the customer journey, key challenges, investment objectives, and the composite organization used for analysis, which represents a retail organization with significant customer engagement. The findings indicate substantial quantified benefits, including improved profitability from enhanced decision-making, organizational productivity savings, and infrastructure cost reductions. The analysis also identifies unquantified benefits such as improved user experience and integration with Microsoft applications. Overall, the study outlines a financial model that reflects the costs, benefits, and risks associated with the investment in Power BI Pro, ultimately presenting a compelling case for its adoption within organizations.