Business Managers in the Music Industry During the Pandemic

This article serves as a report detailing the vital role of business managers in the music industry throughout the pandemic. The text outlines how these professionals adapted to the challenges posed by the cessation of live touring and traditional recording sessions, emphasizing their importance in managing finances for artists and executives. Business managers revised cash flow projections and sought alternative revenue sources, such as song catalog sales and government aid from programs like the CARES Act. Interviews with various business managers reveal strategic advice for navigating the economic downturn, including diversifying income streams and enhancing communication with clients. Additionally, the report highlights the necessity for continuous financial planning and the use of new technologies to assist clients in accessing their financial information. Notably, the experiences shared by individual managers illustrate the resilience and adaptability required during this unprecedented period.