Summary
This document is a global survey report titled 'An Inside Look 2024: Then, Now and Beyond' which investigates the current challenges and strategies of small and medium-sized businesses (SMBs) worldwide. Conducted by NIQ, the survey covers insights from business owners across 47 markets, reflecting approximately $26 million in FMCG sales value. The objective of the survey is to understand the realities faced by SMBs in the economic landscape as of 2024. Key findings reveal that inflation remains the primary concern for businesses of all sizes, with SMBs adopting various strategies to address these challenges, including product line revisions and investments in marketing. The report details the shifting dynamics in consumer behavior, emphasizing the importance of a balanced approach between online and offline channels for distribution. Additionally, it highlights the evolving pricing strategies and the significance of maintaining consumer engagement amid market fluctuations.
