Summary
This guide outlines the process for submitting new items for coding within the Nielsen Consumer LLC framework. It emphasizes the importance of proactive submissions, particularly eight to twelve weeks prior to a product launch, to ensure items are coded efficiently and available on the first day of sale. The document details the necessary information required for submissions, including high-resolution images of the product and label from multiple angles, barcode details, and a full product description. It also advises on the finalization of artwork before submission to prevent confusion. Additionally, the guide presents best practices for submitting item details, such as minimizing barcode reuse and maintaining communication with the NIQ team for improved performance. The proactive coding process is described, which involves classifying new items, uploading product photos, and activating products in the database. Overall, this document serves as a comprehensive resource for retailers and manufacturers looking to streamline their item coding submissions.
