Summary
This guide provides an overview of the business questions, metrics, and calculations that can be utilized to enhance business performance in sales, share, and growth. It outlines various business questions related to sales, such as identifying areas with the highest and lowest sales values, analyzing sales performance over time, and comparing sales across different business areas. Additionally, it addresses market share inquiries, including comparisons with competitors and performance trends. The guide also discusses growth metrics, focusing on changes in sales and share across different areas, growth rates over time, and emerging market opportunities. Furthermore, it emphasizes the importance of using these insights to define strategic goals, benchmark business strengths and weaknesses, and recognize opportunities for improvement. Key terms related to sales, share, and growth are defined, providing clarity on concepts essential for effective business analysis.
