Digital Marketing Strategy and Web Fundamentals Course Syllabus

This document is a course syllabus for the Digital Marketing Strategy and Web Fundamentals course. It outlines the key topics covered in the course, including the creation of a digital marketing strategy and website optimization to effectively reach target audiences. The syllabus details various components such as identifying goals and audiences, optimizing websites for conversion, and developing a unique value proposition. It also includes sections on digital marketing fundamentals, social media growth strategies, target audience identification, and market positioning. Additionally, the syllabus emphasizes the importance of establishing a budget, tracking key performance indicators, and measuring results. Website fundamentals are addressed, including the Hub & Spoke model, user-friendly website structure, and effective homepage and product page design. The course aims to equip participants with the necessary skills to implement successful digital marketing strategies.