Facebook Marketing Bootcamp Course Syllabus

This document is a course syllabus for the Facebook Marketing Bootcamp, which outlines the curriculum designed to teach participants how to create and manage effective Facebook ad campaigns. The syllabus includes sections on the introduction to Facebook, focusing on its history, algorithm, and business page creation. It details the features of the Facebook Business Page and management practices. Additionally, the syllabus covers the Meta Business Manager, explaining its setup, navigation, and engagement tools. Participants will learn about audience targeting and performance data analysis. The course also includes content creation and interaction strategies, emphasizing audience engagement through posts and messaging. Furthermore, the syllabus presents the integration of Shopify with Facebook, detailing the setup of a Shopify store and product syncing. Lastly, it introduces the Meta Ads Manager, covering its capabilities, ad campaign management, and best practices for optimizing advertising content.