Intuit Case Study on Passwordless Customer Authentication

This case study details Intuit's implementation of a passwordless customer authentication solution utilizing FIDO protocols. Intuit, a global financial technology platform, aimed to enhance user experience while addressing challenges such as increased sign-in times and customer care calls related to authentication issues. The document outlines the business objectives set by Intuit's authentication team, which included delivering a seamless sign-in experience, enhancing security, and building a scalable authentication capability. The deployment process involved selecting the Nok Nok S3 Authentication Suite and progressively rolling out the solution across various platforms. The results indicated significant improvements, with FIDO-based authentication leading to a 95% to 97% success rate and a 70% reduction in sign-in times compared to traditional methods. The case study concludes with Intuit's plans to explore multi-device passkey technology as part of its ongoing authentication strategy.