Improving Online Reputation for Pediatric Providers

This case study details the efforts of a large midwest children's health system to enhance their online reputation by publishing patient and family ratings and reviews on their website. The organization recognized that their providers delivered exceptional care, but their online presence did not reflect this quality. To address this, they implemented NRC Health’s Reputation capabilities, which allowed them to capture, screen, and verify patient feedback while filtering out inappropriate content. As a result, the health system saw a significant increase in unique visitors to provider profiles, a rise in loyalty index scores, and a boost in online appointment bookings. The average physician rating improved to 4.77 stars, with a substantial percentage of five-star reviews. This initiative aimed to provide transparency and enable consumers to make informed choices about healthcare providers for their children.