Summary
This case study outlines the collaboration between Citrix and NTT to enhance the production of their Global Employee Meeting (GEM) webinars. Citrix required a new partner due to previous unsatisfactory experiences with their incumbent vendor, which included technical failures and poor-quality interactions. With only six weeks before the next event, NTT was selected for its ability to provide a full-service solution, including platform selection and production management. The Webcast Pro platform was chosen for its flexibility and robust features. The case study details the challenges faced, including a complex procurement process and the need for secure single sign-on (SSO) integration. It also highlights the successful execution of the GEM, attended by 5,000 employees, with seamless delivery and on-demand access. The support provided to executives during the event was crucial, ensuring a flawless experience. The case study concludes with plans for future hybrid meetings, emphasizing the importance of a reliable service provider.
