Radio Local+ Measurement Solution Overview

This document is a guide detailing Radio Local+, Numeris' new local radio measurement solution intended to replace the Online Radio Diary (ORD) methodology. It explains the hybrid nature of Radio Local+, which integrates survey data, panel insights, and streaming data from Canadian radio broadcasters to provide a comprehensive estimate of total radio listening across both over-the-air and streaming platforms. The guide outlines the reasons for replacing ORD, including challenges such as declining response rates and the need for a more sustainable measurement solution. It describes the methodology employed in Radio Local+, emphasizing the importance of combining various data sources to enhance audience measurement stability and accuracy. The document also discusses the anticipated impacts on audience estimates, particularly for younger demographics, and the transition timeline for implementing Radio Local+. Additionally, it addresses technical questions regarding the measurement process and the expected changes in data access and reporting frequency.