CSU Global Student Engagement Strategy Implementation

This report describes the implementation of a student engagement strategy at Colorado State University Global (CSU Global) through the integration of Ocelot's AI-powered Communication Platform. The primary objective was to address the challenge of re-engaging students who had stopped attending classes after enrollment. The strategy included utilizing text messaging and chatbot solutions to improve communication with students, particularly those who were difficult to reach through traditional methods. The integration of these tools allowed for a more personalized approach, addressing inquiries efficiently while also gathering data on student experiences. The outcomes of the implementation were significant, with over 45,000 questions answered in less than a year, leading to increased staff efficiency and improved retention rates. A noteworthy aspect involved a text campaign that surveyed students about their reasons for discontinuing their studies, yielding valuable insights into student needs and experiences. Overall, the initiative aimed to foster a better student experience and enhance retention.