Generative AI Search Tools and Online Safety

This discussion paper examines the impact of Generative AI (GenAI) search tools on search experiences and online safety. It outlines the characteristics of GenAI search, which includes AI chatbots and AI summaries, and how they differ from traditional search engines. The paper presents findings from a literature review, expert interviews, and a qualitative study conducted by YouGov, focusing on user interactions with GenAI search tools and the associated risks. Key risks identified include misinformation, potential harm from inaccurate responses, and the economic implications for journalism. The paper also discusses the regulatory framework under the Online Safety Act 2023, emphasizing the need for safeguards to protect users from harmful content. Recommendations for enhancing user media literacy and the evolving landscape of GenAI search tools are also detailed. Overall, the paper highlights the dual nature of GenAI search tools, presenting both opportunities for improved information access and challenges related to safety and reliability.