Monitoring Consumer Outcomes in the Mobile Sector

This research report presents an analysis of consumer outcomes in the mobile sector using customer-level data collected from various mobile providers. The report covers the period from January 2019 to June 2023 and aims to monitor how well mobile markets are functioning in delivering favorable outcomes for consumers. It outlines key indicators such as consumer spending trends, usage of mobile data allowances, and comparisons of chosen tariffs against cheaper alternatives available in the market. The report highlights that a significant percentage of consumers do not utilize their full data allowance, and it details how average monthly spending on mobile services has fluctuated over the years. Additionally, it examines differences in consumer behavior across various demographic segments, particularly noting that older consumers tend to select tariffs with lower data allowances. The report also discusses the limitations of the data and the ongoing commitment to refine the analysis and methodology for future monitoring.