Oktopost is a software company based in Israel, established in 2013, that specializes in content and collaboration software, particularly for employee advocacy programs. With an employee base of 51 to 200, Oktopost focuses on helping organizations leverage their employees as advocates to enhance brand visibility and engagement. The company provides tools and resources designed to identify and engage potential employee advocates, as evidenced by their published document, which includes a worksheet template for program leaders. This worksheet assists in defining employee advocate personas, outlining their business objectives, identifying potential barriers, and tailoring content that aligns with their preferences. The document emphasizes the importance of understanding the advocates' goals and challenges to optimize advocacy efforts. Oktopost's offerings are positioned within the broader context of finance, accounting, and technology sectors, reflecting their commitment to facilitating collaboration and effective communication within organizations.