30-Day Digital Experience Improvement Checklist

This guide presents a 30-day checklist aimed at assisting financial institutions in enhancing their digital experience without requiring a complete redesign. The checklist is structured to tackle one section each week or can be utilized as a quick audit. The first week focuses on improving first impressions by reviewing the homepage for clarity, ensuring that first-time visitors can quickly understand the institution's identity. The second week emphasizes streamlining navigation by making important paths easy to find and ensuring buttons are descriptive. The third week addresses mobile experience by testing the site on various devices and ensuring accessibility. The final week is dedicated to building trust and engagement through testimonials and updated contact options. Additionally, optional bonus tips include checking for ADA accessibility and utilizing Google Analytics to track user behavior. The guide is designed specifically for banks and credit unions looking to improve their digital presence.