Plante Moran Webinar Engagement Enhancement Case Study

This case study details how Plante Moran improved audience engagement and webinar effectiveness by transitioning to the ON24 platform. The document outlines the challenges faced with the previous webinar system, which offered a standardized template that limited customization and engagement. By adopting ON24, Plante Moran experienced a 40% increase in audience engagement and a significant boost in conference attendance. The case study highlights the use of personalized landing pages, advanced data analytics, and AI-powered tools to enhance the webinar experience. It explains how the team utilized engagement score data to refine content and improve attendee retention. The study also discusses the implementation of a hybrid event model that successfully integrated in-person and digital attendance, resulting in a 30% increase in overall participation. Furthermore, it presents the ongoing evolution of Plante Moran's webinar strategy, including the exploration of AI capabilities to extend the reach and impact of their content across multiple channels.