Google Discover Visibility Improvement Case Study

This document is a case study that outlines the efforts of BILD, a prominent news publisher in Europe, to enhance their visibility on Google Discover, a platform that can significantly drive traffic to news articles. BILD faced challenges in deciphering the factors influencing their Discover performance due to limited insights from existing analytics tools. To address this, they collaborated with Oncrawl to employ the Google Discover Lens, merging Discover data with technical SEO metrics. The case study details how the analysis revealed key correlations, such as the impact of page depth on impressions and the effectiveness of author attribution in increasing click rates. The findings provided BILD with actionable strategies to improve their content's Discover performance, including optimizing internal linking and ensuring adherence to Google's quality guidelines. Overall, the case study serves as a detailed report on BILD's strategic approach to leveraging data for editorial decision-making in the context of Google Discover.