This workbook serves as a guide for organizations aiming to articulate and measure the value of their data products. It outlines essential steps to define a data product strategy, establish clear goals, and quantify success. The document details the benefits of adopting a product mindset in data creation, emphasizing the importance of aligning data initiatives with business priorities to create effective solutions. It discusses how to identify high-impact business problems, collect relevant data, and develop a user-friendly interface. Additionally, it presents methods for calculating return on investment (ROI) and business value, describing metrics and KPIs necessary to assess the performance and impact of data products. The workbook encourages data leaders to document their initiatives and communicate the outcomes effectively to gain executive buy-in, ensuring that data products deliver tangible benefits and support strategic business objectives.