Tuff Shed Marketing Automation Case Study

This case study details the collaboration between Tuff Shed and OneTouchPoint, focusing on the transformation of Tuff Shed's marketing operations. Tuff Shed, a manufacturer of storage buildings, faced challenges in local sales activation, budget governance, and fragmented sourcing. OneTouchPoint provided a connected brand operating system that streamlined marketing processes, allowing over 600 sales representatives to manage local campaigns efficiently. The OTP platform enabled sales reps to order marketing materials and execute campaigns without direct intervention from the marketing department, significantly reducing friction. The implementation of approval workflows and budget controls ensured visibility and governance over marketing spend. The results included substantial campaign engagement, with 27 million views and over 777,000 visits to event sites in 2025. This initiative not only enhanced operational efficiency but also maintained brand consistency across Tuff Shed's marketing efforts.