Samsung Electronics Consent Management Case Study

This case study details the partnership between Samsung Electronics and OneTrust in implementing a consent management platform (CMP) for their ad-funded applications. The document outlines Samsung's commitment to data privacy, emphasizing the importance of consumer trust and compliance with regulations such as GDPR. It describes how Samsung integrated OneTrust's Mobile App Consent and CTV Consent solutions across its devices, starting with a successful launch in Europe, followed by replication in Latin America and plans for global rollout. The case study highlights the collaborative efforts between teams across multiple continents to ensure compliance and enhance user experience. It also discusses the transparency and choice provided to consumers regarding their data usage and preferences. The partnership is framed as a privacy-first approach, aiming to adapt to evolving regulations while maintaining a focus on user experience and data management.