Globe Telecom Case Study on Mobile Network Consistency

This case study details Globe Telecom's strategic initiative to enhance user experience by becoming the Most Consistent Mobile Network in the Philippines. The document outlines Globe's reliance on Ookla's Speedtest Intelligence® to establish a Consistency Score, which measures the frequency of user tests meeting minimum speed thresholds. It explains how Globe focused on improving both downlink and uplink performance, prioritizing consistent speeds over occasional peaks. The case study describes the collaborative efforts between Globe and Ookla, including the development of an end-to-end insight pipeline to validate data and identify areas for network investment. It highlights significant performance improvements since 2021, including a 16.85 percentage-point increase in Consistency Score and substantial growth in download and upload speeds. The outcome of these efforts is recognized through multiple Speedtest Awards, reinforcing Globe's position in the telecommunications industry. The document serves as a comprehensive account of how data-driven strategies can elevate service quality and customer satisfaction.