Summary
This document is a report summarizing the discussions from the Medical Affairs Professional Society (MAPS) London Roundtable held on May 14, 2025, focusing on the application of artificial intelligence (AI) in medical congresses. The report outlines the current state of AI adoption within the pharma industry, highlighting the varying levels of maturity among teams. Participants shared their experiences with AI tools for planning, execution, and reporting during congresses, noting that while AI is perceived as revolutionary, full integration into workflows remains a challenge. Key barriers identified include capability gaps, opportunity constraints, and motivational blockers. The report emphasizes the need for stronger AI literacy, governance, and collaboration among teams to facilitate meaningful AI adoption. It also discusses the importance of defining success metrics upfront and fostering a culture that balances experimentation with accountability. The document concludes with recommendations for building internal capabilities and creating clear governance structures to support AI integration in medical congress strategies.
