10-Minute Proposal Debrief Template for AEC Marketing Teams

This document is a guide that outlines a structured approach for AEC marketing teams to conduct a quick self-debrief after proposal submissions. It presents a series of reflective questions aimed at evaluating the strengths and weaknesses of the proposal process. The guide encourages teams to identify what aspects of the proposal were most effective, such as the cover letter and project examples, and to consider areas for improvement in future submissions. It emphasizes the importance of tailoring content to align with client needs and capturing any feedback received from clients. The document also suggests focusing on one specific improvement for the next proposal cycle to foster continuous development. The overall goal is to enhance skills and increase future win rates through systematic reflection and learning from past experiences.