2023-2024 Report on NFL Wagering Intentions

The 2023-2024 Report on NFL Wagering provides a detailed analysis of the intentions, brand loyalty, and communication preferences of NFL bettors. This report is based on responses from 287 U.S. citizens who bet on NFL football in August 2023. It outlines key findings regarding communication preferences, with a majority of bettors valuing personalized messages from sports betting sites. The report details wagering behavior, indicating that 63% of respondents engage in betting on one or more games weekly, with point spread bets being the most popular. Future betting intentions show that 70% of respondents plan to bet on NFL games in the upcoming season, with live betting being a common practice. Factors influencing betting choices include point spread, player performance, and promotions. The report also highlights responsible gambling practices, with a significant portion of bettors managing their budgets and being aware of resources for responsible gambling. Overall, the report serves as a comprehensive resource for understanding bettor behavior and preferences.