2025 Optimove Insights Consumer Marketing Fatigue Report

This report analyzes consumer behavior regarding online marketing, revealing insights into customer loyalty and exploration. Based on a survey of 329 U.S. citizens, it highlights the delicate balance marketers must maintain between fostering loyalty and attracting new customers. Key findings include the dual behavior of consumers, their motivations for exploring new brands, and actionable recommendations for optimizing retention strategies and enhancing customer engagement.