2025 Optimove Insights Consumer Marketing Fatigue Report

The 2025 Optimove Insights Consumer Marketing Fatigue Report is a comprehensive analysis based on a survey of 329 U.S. citizens that investigates consumer behaviors and preferences regarding marketing communications. The report is divided into four main parts, each addressing different aspects of marketing fatigue. The first part discusses the dual nature of email as a preferred yet overused marketing channel, noting that 59% of respondents favor email over social media. The second part examines consumer loyalty, revealing that 76% of respondents engage with preferred brands weekly while also exploring new options. The third part emphasizes the importance of message personalization and relevancy in reducing marketing fatigue, with 81% of consumers more likely to open tailored emails. The final part highlights the role of AI in creating personalized marketing experiences while addressing privacy concerns. Overall, the report underscores the necessity for brands to balance personalization and frequency to effectively engage consumers.