2026 World Cup Playbook for Sportsbook Operators

The document is a guide for sportsbook operators detailing strategies for engaging bettors before, during, and after the 2026 World Cup. It outlines the importance of turning the tournament into a long-term acquisition opportunity rather than a short-term spike in activity. The guide is divided into three main parts: pre-tournament strategies focusing on cohort preparation, real-time operations during the tournament, and post-tournament retention strategies. It emphasizes the need for operators to build targeted marketing journeys for different bettor personas and to adapt their strategies based on real-time data and engagement metrics. The document also highlights the significance of understanding market-specific dynamics and the necessity of establishing baselines for key performance indicators prior to the tournament. Overall, it serves as a roadmap for maximizing bettor engagement and retention throughout the World Cup event.