Summary
This report from Optimove Insights analyzes betting trends related to Caitlin Clark's participation in women's NCAA and WNBA games during March and May 2024. The analysis includes over 4 million bets placed on NCAA tournament games and more than 15 million bets on WNBA games. The report identifies a significant increase in betting activity during games featuring Caitlin Clark, with an average increase of 380% in WNBA games compared to a baseline game. In particular, the Connecticut Sun vs. Indiana Fever game saw a peak increase of 544%. For NCAA games, the Championship game experienced a 620% increase in bets, while games featuring Clark had an average increase of 540%. The findings suggest that individual players can greatly influence betting behavior, highlighting the role of star athletes in enhancing fan engagement and betting interest.
