Mother’s Day 2025 Consumer Shopping Trends Report

The Mother’s Day 2025 Consumer Shopping Trends Report presents insights into consumer behavior and preferences for the upcoming holiday. The report identifies key trends such as the importance of quality over price, the rise of omnichannel shopping experiences, and the growing significance of sustainability among consumers. It highlights that a majority of shoppers are making purchases close to the holiday, with many prioritizing personalized marketing messages. The findings suggest that retailers must adapt to these behaviors by leveraging real-time data, deploying personalized experiences quickly, and optimizing their marketing strategies continuously. Additionally, the report emphasizes the need for brands to authentically showcase sustainability and to promote early sales to motivate purchases. The Positionless Marketing framework is introduced as a solution for marketers to meet these evolving consumer needs effectively. The report is based on a survey conducted in April 2025 with 320 U.S. consumers aged 18 to 65, providing a comprehensive view of the shopping landscape for Mother’s Day.