Optimove Insights Report on March Madness Sportsbook Trends

The document is an insights report focusing on March Madness sportsbook trends aimed at sportsbook operators. It outlines key findings related to bettor behavior during the tournament, noting that March Madness significantly increases the number of bettors. It highlights that first-time depositors are more inclined to place bets early in the tournament, with 50% betting within the first 35% of the event. The report recommends that sportsbook operators implement targeted marketing strategies to enhance player engagement and retention. It emphasizes the importance of journey orchestration techniques to guide new bettors through personalized experiences. The methodology section details the data collected from approximately 495,000 U.S. bettors, tracking over 5.5 million bets during the 2023 NCAA March Madness tournament. The report also presents statistical findings, including increased bettor engagement on game days compared to non-game days and the correlation between the number of betting days and wager amounts. Overall, the report provides actionable recommendations for maximizing bettor value during the tournament.