Optimove Mother’s Day 2023 Consumer Shopping Preferences Survey

The Optimove Mother’s Day 2023 Consumer Shopping Preferences Survey is a report that details consumer behaviors and preferences regarding shopping for Mother's Day gifts. The survey indicates that 60% of consumers plan to buy flowers, while 75% will purchase greeting cards, with most shoppers motivated to buy gifts at least two weeks in advance. The report highlights that quality and personalization are prioritized over price, with 33% and 28% of respondents respectively choosing these factors as most important. Additionally, it notes that 66% of consumers desire fewer marketing messages, with 79% having unsubscribed from at least one retail brand due to marketing overload. The survey also emphasizes the significance of omnichannel shopping, as 38% of consumers intend to shop both in-store and online. Furthermore, 70% of respondents consider purchasing from eco-friendly brands important. The methodology involved querying 400 U.S. citizens in March 2023, providing insights into consumer preferences for the holiday.