Mid-Atlantic Health System Outpatient Imaging Expansion Case Study

This case study explores how a 14-hospital Mid-Atlantic Health System partnered with Outpatient Imaging Affiliates to enhance its outpatient imaging services. Faced with market shifts and competition from independent providers, the health system expanded from 1 to 9 imaging centers and a mobile PET/CT service. The partnership has led to significant revenue growth, improved patient access, and strengthened brand presence, showcasing the importance of collaboration in adapting to healthcare change