Breakthrough Innovation for Organizational Growth

This report focuses on breakthrough innovation as a critical strategy for organizations seeking sustainable growth. It outlines the characteristics and behaviors of leading organizations, referred to as the Breakthrough Brigade, which have successfully implemented breakthrough innovation to achieve significant growth. The document details the challenges faced by organizations in prioritizing breakthrough innovation over incremental improvements, particularly in the context of the COVID-19 pandemic. It presents research findings from 520 C-suite decision-makers and innovation leaders, highlighting the importance of fostering a culture that encourages experimentation and creativity. The report identifies five key areas for leaders to focus on: daring to lead with bold innovation, investing in experimentation, preparing teams for disruptive thinking, building a robust innovation engine, and ensuring ideas are thoroughly tested before scaling. The findings aim to guide organizations in generating, commercializing, and scaling breakthrough innovations effectively.