Packback is a software company based in the United States, founded in 2013, that specializes in educational technology and artificial intelligence (AI) integration. The company focuses on enhancing learning experiences through innovative assessment methods that prioritize student engagement and critical thinking. Their published documents include guides such as the "AI-Integrated Assignment Design Toolkit," which emphasizes a shift from traditional artifact-driven assessments to process-driven evaluations. This toolkit provides educators with resources to create assignments that encourage students to reflect on their thinking and decision-making processes, rather than merely producing final outputs. Additionally, Packback explores the ethical and pedagogical implications of AI in education, aiming to foster a deeper understanding of how AI can support learning motivation and mastery. Their approach advocates for using AI as a collaborative tool in the learning process, promoting skills such as communication and reasoning through interactive assignments. Overall, Packback's content reflects its commitment to integrating technology in educational settings to enhance student learning outcomes.