Summary
This case study details the partnership growth of Trip.com, a global travel company, following its collaboration with Partnerize. Trip.com, which employs over 45,000 individuals and has over 400 million members, joined Partnerize in 2018. The partnership aimed to expand partner types, particularly focusing on content partner acquisition and implementing strategic commissioning from a centralized system. Despite challenges posed by the pandemic, Trip.com has reported significant year-over-year growth in the Asia-Pacific region. The study outlines the results of this partnership, including a fourfold increase in partner conversion and an eightfold increase in content partners since 2021. Additionally, the company has saved 30 hours weekly through automation and efficiencies. The use of meta-data has enabled Trip.com to enhance campaign visibility and partner engagement, allowing for the prediction of future patterns and the creation of tailored content and offers. Robust analytics have facilitated ongoing adjustments to commissioning strategies while ensuring transparency with partners.
