Chief Communications Officer Turnover Study 2025

This research report presents the inaugural CASA annual study of turnover among Chief Communications Officers (CCOs) and Corporate Affairs leaders in Europe’s top companies for 2025. The document outlines significant changes in the communications landscape, driven by technological advancements and evolving stakeholder dynamics. It details the turnover rates across various European markets, noting variations such as a 23% turnover rate in the UK, significantly higher than the European average of 17%. The report explains contributing factors to this turnover, including leadership changes and political climate shifts, particularly in the UK. It also discusses the hiring patterns, with a near-equal balance between external and internal appointments, emphasizing the importance of prior CCO experience. Furthermore, the report analyzes average CCO tenure rates across Europe, highlighting that while overall tenure is lower in the UK, it is generally longer in Germany. The findings aim to provide a comprehensive understanding of the changing environment for communications leaders in Europe.