Super Bowl Betting and Payment Trends Report

This report examines betting and payment trends associated with the Super Bowl, focusing on the 2026 event and its implications for the North American iGaming industry. It highlights the increasing engagement of fans, with 51% of respondents in regulated markets planning to place bets online or via an app. The report details the preferences for payment methods, noting that debit cards and digital wallets are the most favored options. It emphasizes the importance of seamless payment experiences, as 84% of bettors would switch brands after a poor payment experience. Additionally, the report discusses the potential for new bettors, with 31% indicating they will place their first bet during the Super Bowl. The findings underscore the significance of the Super Bowl as a peak engagement moment for online betting, revealing insights into consumer behavior and the critical role of payment performance in driving conversions and loyalty among sportsbooks.