Summary
This guide outlines the process for migrating advertising campaigns from Oracle's Grapeshot and Moat Analytics to Peer39. It explains how Oracle Advertising's Categories and Controls align with Peer39’s solutions, facilitating a seamless transition without disrupting ongoing campaigns. The document details the matching of category setups to Peer39’s pre-bid controls, including Keyword Inclusion/Exclusion, Brand Safety, and Contextual Targeting across various platforms. It emphasizes that migration can occur swiftly, allowing campaigns to go live on the same day within the advertiser's chosen Demand-Side Platform (DSP). Additionally, the guide describes the advantages of Peer39’s analytics capabilities, including metrics for performance, viewability, and brand safety. It also addresses the support available for advertisers during the migration process and highlights the flexibility of Peer39’s solutions in accommodating various languages and targeting needs. This comprehensive guide serves as a resource for advertisers looking to transition to Peer39's platform efficiently.
