This document is a guide detailing the Meaningful Analytics professional service offered by Pendo. It outlines a series of six sessions designed to assist customers in identifying and implementing meaningful metrics using the Pendo platform. The sessions include discovery to identify key performance indicators (KPIs) and success metrics, recommendations for tracking these metrics, data analysis, and opportunities for improvement. The guide describes the roles and responsibilities of customer participants and Pendo staff during the sessions, including a champion, product management, guide owners, and analysts. Each session has specific objectives, such as identifying user segments, analyzing data, brainstorming improvements, and implementing guides to achieve KPI objectives. The document also includes assumptions regarding customer participation and dependencies related to the engagement. The service is categorized under Professional Services and is governed by the terms in the Pendo Order Form.