This report discusses insights from the session titled 'Tech Experience Upgrade: How Clients Evaluate Your Value,' focusing on the evolving expectations of consumers in the wealth management sector. It outlines the necessity for financial advisors to modernize their services to meet the high standards set by large tech companies. Key speakers, including Jaci Stanton from F2 Strategy and Jennifer Kirksey from Tolleson Wealth Management, emphasize the importance of balancing digital tools with personalized service. The report highlights the critical role of automation and cloud-based technologies in enhancing operational efficiency and client experience. Panelists agree that a user-friendly digital experience is essential for attracting and retaining clients, particularly as younger generations become more prominent. The document also addresses the challenges firms face in adopting new technologies while maintaining traditional client interactions. Overall, it presents a comprehensive view of the current tech landscape and the strategies necessary for growth in the wealth management industry.