AAN Sponsorship Sales Process Modernization

This case study outlines the transformation of the American Academy of Neurology's (AAN) sponsorship sales process through the implementation of A2Z Events by Personify. The document details the challenges faced by AAN, including an inefficient and lengthy sales process that relied on manual steps and multiple systems. Prior to using A2Z Events, the organization struggled with visibility into sponsorship inventory and timely confirmations for sponsors. The solution involved moving to a digital platform that allowed sponsors to select, contract, and pay for sponsorships online, significantly streamlining the process. As a result, AAN achieved remarkable success, selling $2.8 million in sponsorships within the first hour and a half of the new system's launch, compared to the traditional four-week timeline. The case study emphasizes the benefits of automation, PCI compliance, and improved cash flow, which freed up show managers to focus on program development rather than administrative tasks.