American Association for Laboratory Animal Science Case Study

This case study details the experiences of the American Association for Laboratory Animal Science (AALAS) during the Covid-19 pandemic, particularly focusing on the challenges faced in planning their annual meetings. Chris Lyons, the associate executive director, was tasked with organizing both an on-site and a virtual event simultaneously due to the pandemic's impact. The case study outlines how AALAS adapted to these challenges by leveraging digital technology to enhance engagement and streamline processes. It describes the transition from traditional methods to more efficient digital solutions, such as utilizing Personify’s technology suite to improve data accessibility and decision-making. The document also discusses the importance of audience engagement strategies, including live polling and interactive sessions, to maintain participant interest during virtual events. Furthermore, it emphasizes the need for associations to identify their specific requirements and align them with appropriate technological tools to foster meaningful connections and professional development opportunities for their members.