Ecommerce Infrastructure Enhancement Case Study

This case study outlines how a leading German enterprise from the construction sector improved its ecommerce infrastructure with the assistance of dotSource and Piwik PRO data analytics. The client faced challenges in creating a multilingual online store that effectively showcased its configurable products and catered to various B2B target groups. To address these needs, dotSource collaborated with the client to develop a data-driven business concept that includes an online store with a product configurator, an innovative content strategy, and targeted web tracking. The use of Piwik PRO Analytics Suite was pivotal, ensuring compliance with data protection regulations while enabling effective tracking of marketing campaigns across multiple digital channels. The platform's privacy-friendly features, such as user consent management and IP anonymization, helped build trust with users. Furthermore, the integration of Piwik PRO with existing systems facilitated seamless data migration and collaboration among the client's teams, enhancing their ability to make informed, data-driven decisions.