Customer Preferences for Coffee Purchasing in Australia

This report presents insights into Australian coffee consumers' purchasing behaviors and preferences as they approach 2025. It outlines the factors influencing where customers decide to buy coffee, emphasizing the importance of taste, price, and location. The document details a survey conducted in partnership with Lightspeed Research, which gathered responses from a broad sample of coffee drinkers across Australia. Key findings indicate that 73% of coffee drinkers purchase from cafes or restaurants at least once a week, while 43% buy self-service coffee from convenience stores or service stations weekly. The report highlights that younger consumers are more likely to consider dietary options and sustainability in their choices. Additionally, it discusses price sensitivity, revealing that most customers expect to pay up to $5.50 for a small flat white, with significant variations based on age and location. Overall, the report concludes that despite rising living costs, a majority of consumers plan to maintain or increase their coffee spending in the coming year.