PossibleNOW

Overview

PossibleNOW is a company based in the United States that operates within the Business Services industry, specifically focusing on management consulting, information technology services, and customer engagement solutions. Founded in 2000, the company employs between 51 and 200 individuals and has reported revenue of approximately $24.9 million. PossibleNOW's expertise lies in the management of customer consent, preferences, and the utilization of zero-party data, which refers to insights and feedback that customers voluntarily share. The company emphasizes the importance of personalized customer experiences in a digital marketplace, where consumers seek meaningful interactions with brands. Their published document, "The Key to Customer Engagement," discusses the evolution of consumer relationships with companies and highlights the necessity for effective data collection and management strategies to enhance customer engagement. It also addresses the significance of maintaining a central repository for data to ensure consistency and improve customer satisfaction across various organizational departments. Overall, PossibleNOW aims to facilitate effective communication between brands and consumers by leveraging data-driven insights.

Industry