Summary
This guide outlines the financial and strategic implications of delays in executing go-to-market (GTM) strategies. It identifies that more than half of product launches fail to meet their timelines, leading to significant consequences for companies. The document details the concept of GTM delays, emphasizing their impact on revenue, customer acquisition costs, and overall business performance. It explains a structured three-step process for measuring the impact of these delays, which includes setting baseline targets, calculating launch date deviations, and assessing opportunity costs and return on investment (ROI). The guide also discusses the ripple effects of GTM delays on market share and competitive positioning, highlighting how such delays can lead to lost revenue opportunities and increased operational costs. The document serves as a resource for companies aiming to understand and mitigate the risks associated with delayed product launches.
