PowerReviews 2023 Ratings and Reviews Report for Amazon

This document is the PowerReviews 2023 Ratings & Reviews Report: Amazon Edition, which analyzes ratings and reviews data from brands selling on Amazon.com. The report highlights Amazon's dominance in eCommerce, noting that it accounts for 13% of all eCommerce desktop traffic and is the most popular retail website globally. It discusses the importance of ratings and reviews in influencing consumer purchasing behavior, with 91% of consumers regularly reading reviews when shopping online. The report includes a methodology section detailing the analysis of 31,908 brands and approximately 12.2 million individual reviews collected over a 12-month period. It presents average star ratings, review volumes, and lengths across various product categories, including Electronics, Beauty, Grocery, and Alcohol. The findings indicate that review metrics vary significantly by category, with some categories requiring higher review volumes for improved conversion rates. The report aims to provide benchmarks for brands on Amazon regarding customer expectations for ratings and reviews.