Walmart Ratings and Reviews Benchmarks 2023

This document is a report that presents the benchmarks for ratings and reviews based on data from brands selling on Walmart.com. The analysis includes insights from 3,292 brands and approximately 6.04 million individual reviews collected over a 12-month period. The report outlines key metrics such as average star ratings, review volumes, and review lengths across various product categories. It highlights that the average product rating on Walmart.com is 4.21 stars, with a significant correlation between review volume and conversion rates. The report also details specific findings for categories like Electronics, Beauty, Grocery, and Alcohol, noting variations in average ratings and consumer expectations regarding review counts. For example, Electronics products have an average rating of 3.86 stars, while Beauty products average 4.45 stars. The report emphasizes the importance of reviews in driving customer acquisition and conversion, particularly in the context of Walmart's growing e-commerce presence.